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Based on the attached Documents (Yip_11 and Yip_Appendix), develop a Business Plan for your selected topic based on your proposal.
Defining the business (including, customer needs, technologies used, customer segments, products offered)
Identifying key markets (including, overview of the industry and Market Analysis)
Identifying key competitors (including, Economics of the Business)
Checking country selection (including geographic scope)
Checking core strategy (including, Management Team)