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Read the attached case study and answer the questions below.
1. From a global branding standpoint, why do you think Marvel Studios is a wholly owned subsidiary of the Walt Disney Company instead of just a part of Disney?
2. Marvel Comics has drawn from more than 100 characters for its Avengers superheroes since 1963. Collectively, these characters have created a very successful franchise for Marvel Comics and Marvel Studios. What is their global marketing formula, and why do you think this global marketing works for the company?
3. Many of Marvel Studios movies are connected to each other (e.g., The Avengers and Iron Man movie franchises). Do you think the film-watching public can keep up with all of these intricate connections? Does it even matter if people do keep up with the connections (e.g., Tony Stark across so many movies)?
4. What does Marvel Studios gain by having the global branding connections of the characters across multiple movie franchises?
Your paper needs to be at least four full pages in length, not counting the title and reference pages. You must include at least two credible sources that is no older than 5 years old in your essay.