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1. Rising Utilitarianism in Decision Making_ Cause Marketing – t2 Marketing International.pdf (I attached the file )
2a.TO PATAGONIA FOUNDER TALK: (in canvas)
Patagonia Founder Talk: Supplemental Viewing
https://www.youtube.com/watch?v=AoXkUmmAetM (Links to an external site.)
2b. TO MICHAEL PORTERS TED TALK:
Listen to the whole thing, especially second half where he talks about previous solutions and new solutions with business)
Please write about 2 SOLUTION IDEAS that he makes to Combine Business Profit success with Solutions for Social Responsibility and Sustainability success. (make sure you read the entire talk, as he talks about misconceptions in the beginning). Again the point of the lesson is that there is a way to do all three, where company success partners with the other initiatives! It is not about demonizing business entities (this is a business class remember :))
3. Then, Submit a brief descriiption of a real company that does a good job approaching the ALL 3 Areas of the triple bottom line concept. Provide a company website hyperlink,
You cannot use Tesla (nor SpaceX or Hyperloop), Amazon, Ebay, Starbucks, or Patagonia..
Note: Try to think of Social responsibility as a way that benefits the individual AND society. What is the bigger picture? Go beyond the product itself.
Do not forget the descriiption as well as PROVIDE THE LINK to the company you describe.