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Select and compare websites of two retailers that are in the same business.
Review the range of information resources and services used in the sites and how they are organized, designed, and presented.
Use the list of “do’s and don’ts” from http://webdesignledger.com/tips/20-dos-and-donts-of-effective-web-design to compare the two sites, along with other criteria below.
Comment on how well each site…
Offers a fast and convenient shopping experience
Provides access to help or additional information
Selects desirable products and displays them, and describes them in an attractive and easy-to¬ understand manner
Describes its method for getting purchases to customers promptly.
Uses online ads, affiliate programs, viral marketing, and email marketing.
In addition, address the following:
How well do the sites support the conduct of ebusiness?
After analyzing the sites, compare the strengths and weaknesses of the two websites.
Conclude as to which one you think does the best job of attracting customers to the website and retaining them once they get there.
Grammar and spelling errors will lower your grade (refer to the assignment rubric for additional expectations). Answer all questions by writing paragraphs or by using bulleted lists.