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You may choose a company or use the company that your group is creating your marketing plan on. Please make sure to add the link to the website. Go to the website and answer the following questions.Does this Web site provide a personalized and convenient shopping experience? Does it build a customer profile? Is this profile automatically deployed on subsequent visits?
Is the Web site easy to use? Is it involving? Can it generate loyalty? Will it be in business five years from now (why)?
Evaluate customer service or contact options provided.
Is the Web site actively involved in conducting marketing research?
What forms of social media are being utilized?
What is the message being conveyed on the companies social media?
What are some suggested improvements or modifications? How will they make for a more competitive or profitable and sustainable business?